Caroline van Beekhoff
Caroline van Beekhoff (1971) completed her business economics studies at the UvA (Amsterdam University). After acquiring considerable experience at agencies and companies she is now a trend strategist. She advises on brand and concept development and teaches subjects such as strategic marketing, trends and trend translation, to both students and SMEs. In addition, van Beekhoff is a visual artist, who creates free and many commissioned works.
www.c-marketingstrategie.nl
Ronald Beuk
After completing his MBA, Ronald Beuk (1967) worked in the marketing communication sector for PMSvW/Y&R. Through his own company Great Opportunities he has worked in the area of brand innovation ever since 1999. He consults and supports companies in innovation management, from concept development to successful implementation. Since 2009 he works together with Generous Minds on social innovation.
www.generous-minds.com
Jan Bletz
Jan Bletz (1962) studied history at the UvA (Amsterdam University), and is a journalist and co-founder of trend publications such as eYe and Second Sight. He works on editorial formulas and writes articles for the business market in the context of technological or financial issues. Topics include anything from sustainable energy to mobile banking. He is mainly interested in what consumer trends actually mean to companies.
www.janbletz.nl
Erica Bol
Erica Bol (1976) is a conscious innovation consultant, who is passionate about creating a sustainable future. She has an entrepreneurial mindset and believes that thinking about the future is critical for solving today’s problems. Raised by a mother who taught her how to recycle and with a passion for the future she connects both concepts that are inevitably linked with each other. Next to her freelance projects she set up the Teach the Future foundation Europe.
teachthefuture.org
Marielle Bordewijk
Marielle Bordewijk (1972) completed Industrial Design studies at the TU in Delft and worked at Unilever as food marketer after that. Since 2001 she has been combining her marketing knowledge in nutrition with her design skills as food designer. She innovates and designs food products, concepts and brands. For her innovation projects she refers to nutrition and packaging trends. She works for manufacturers, retailers, food service- and agricultural companies.
www.mariellebordewijk.nl
Tony Bosma
Tony Bosma (1973) combines trend watching with futuristic thinking, making him an innovative trend specialist and a much sought after speaker. He is the author of the book '2020, een hel(s)e onderneming'. He is also the initiator of the popular weblog ‘Extend Limits’ where he posts daily about the latest trends and developments in areas such as technology, consumer behaviour and communication.
www.extendlimits.nl
Ista Boszhard
Ista Boszhard (1983) studied Design & Styling at the Amsterdam Fashion Institute (AMFI) and General Cultural Science at the UA. She completed a Masters in Creative Design at the University of Utrecht, has gained experience as trend watcher at Trendslator and as project team member at Mediamatic. She is also involved in various other projects such as Mode Nieuw West and Art/Work.
www.istaboszhard.nl
Djenny Brugmans
Djenny Brugmans (1963) studied Visual Arts at the HKU Utrecht, Prognosis & Strategy at the styling academy Artemis and Design management at EURIB. She is a partner at Rozenbrood, which she founded in 2007 together with Nanon Soeters. Rozenbrood supports enterprises in their first stages of the innovation process, during which innovation opportunities are formulated based on valuable knowledge on strategy, brand, market and trends.
www.rozenbrood.nl
Jeannette van Zee
Jeannette van Zee (1962) studied social and economic psychology. For the first five years of her career she was researcher at PMSvW/Y&R, specialising in defining motives and motivations of consumers and trend identification. In 1997 she founded De Informatiekamer, an agency that provides insight into consumer behaviour. Besides she has been a partner at MOOVZ, a social network for sport and health.
www.informatiekamer.nl
Tessa Cramer
Tessa Cramer (1985) teaches (future) research and sociology at the Fontys Academy for Creative Industries. Tessa has a Master in Sociology and is writing a thesis about professionalisation of future experts through the Maastricht University. Tessa is also a committee member at the Dutch Future Society. Prior to this, she was researcher for Science of the Time, TrendsActive and editor for the trend magazine Second Sight.
www.fontysaci.nl, www.dutchfuturesociety.com
Cécile Cremer
Cécile Cremer (1988) is a world wandering trend researcher and concept designer. After her studies at the Academy of Creative Industries in 2014 she founded her own trend & ideation agency Wandering the Future. With which she aspires to
unfold tomorrow today, by supporting brands with understanding the future and translating it into feasible and inspiring new concepts, strategies or products.
www.wanderingthefuture.com
Patrick van der Duin
Patrick van der Duin (1970) studied Macro-economics at the University of Amsterdam and then worked for KPN Research where he undertook trend research and scenario studies. He then worked for the TU Delft and graduated in 2006 with a thesis on ‘how companies use future analyses for innovation’. He still works for the TU Delft now and is also Futures Research & Trend watching lecturer at the Fontys Academy for Creative Industries.
www.fontysaci.nl
Freija van Duijne
Freija van Duijne (1976) has worked as future analyst for various government organisations since 2006. Her interest lies in the interactions between technological innovations and social trends. She studied Cognitive Psychology in Leiden and graduated at the TU Delft on risk perception in product use. Freija is initiator and president of the Dutch Future Society and regularly publishes blogs on Futuristablog.com.
www.dutchfuturesociety.com
Siang-Lan Go
Siang-Lan Go (1963) builds bridges between marketing and product development. She is a trained marketing expert and engineer in Industrial Design. She has developed products based on a brand vision both within her CLIQ industrial design office as well as for FHV Content. Via &Go she advises and consults companies on projects for product development and brand extensions, from brand strategy through to 'assembly line'.
www.and-go.nl
Bas van Haastrecht
Bas van Haastrecht (1966) has an education in marketing and started his career in advertising. He developed himself into a strategist with a sharp eye for relevance. Since 2005 he specializes on the sustainability of brands and companies. Every year since 2009 he publishes the Maatschappelijk Imago Monitor (Social Image Monitor) on this subject. Bas works from his own company This Is Why and is a member of the Generous Minds cooperation.
www.thisiswhy.nl
Siem Haffmans
Siem Haffmans (1964) is advisor and product developer at Partners for Innovation. He has over fifteen years of experience in eco-design and sustainable innovation projects for packaging, logistics, bio-materials, sustainable energy and market development. He is also the founder and owner of Ragbag, manufacturer of bags and accessories made from recycled plastic and cotton, collected in the slums of Delhi and Calcutta (India).
www.partnersforinnovation.com
Peter Heshof
Peter Heshof (1964) worked in marketing for 14 years after finishing his studies in Business Administration and Economic Psychology. In 2003 he founded BLOOM, a company that focuses on translating trends into brands and markets. Peter is active as Zeitgeist-watcher and brand strategist. His forte is being able to translate a clear future vision into positioning, innovation and communication. He also works as columnist and regularly conducts Zeitgeist presentations.
www.tobloom.nl
Angélique Heijligers
During her studies at the Hogeschool Holland, Angélique Heijligers (1971) concentrated on magazine journalism and concept development. She gained work experience at the international lifestyle magazine Elle. Through her own text bureau she publishes in various professional and general magazines. As a journalist she regularly travels to global cities such as London, New York, Paris, Los Angeles and Tokyo for inspiration.
www.angeliqueheijligers.nl
Pieter de Jong
Pieter de Jong (1991), as a member of the Nintendo-generation, was addicted to Super Mario even as a kind. Media technology at the Media College of Amsterdam were on the cards. He turned his knowledge and experience into practice as a (web) developer at Present Plus, the innovative studio behind WeTransfer and Kuvva. He is also one of the initiators of the online magazine Versheid.com.
www.versheid.com
Tom Kniesmeijer
Tom Kniesmeijer (1961) studied psychology, worked as communication trainer and then made his way into the world of advertising. He worked as a communications strategist at FHV/BBDO, McCann-Erickson, Bruns/Vanderwijk, TBWA and was managing partner at PPGH/JWT. In 2006, he founded TKS, through which he helps organisations to translate their vision into daily practice. He also gives presentations and workshops about his book ‘De Seizoenen van de Tijdgeest’.
www.kniesmeijer.nl
Irene Koel
Irene Koel (1967) worked for FHV/BBDO in creative marketing for A-brand manufacturers. She continued along this innovation pathway with her own company BLOEI creative innovations. In 2013 she founded The Zooooo, which takes a playful approach to helping companies with sustainable change and meaningful growth. Irene is also a probono consultant in India for Women on Wings, is a member of a number of Advisory Councils and presents on various marketing topics.
www.thezooooo.com
Jemma Land
Jemma Land (1985) studied Concepts & Brands at the AMFI and Market analysis at the ASRE. With a background in concept development for social real estate she founded Rivet Concepts in early 2013. She translates brand identity, strategy and trends into spatial concepts and knows how to build bridges to programming, marketing and realisation with inspiring total concepts as a result. Her approach is characterised by connecting people with innovative ideas and cultural with commercial worlds.
www.rivetconcepts.nl
Nils Müller
Nils Müller is the founder and CEO of TrendONE (since 2002). He began his professional career at the IBM Innovation Center after completing an MBA in Berlin, New York and Milan. TrendONE is Europe's market leader in the analysis of micro-trends and key technologies in fast-moving business sectors. Nils is an experienced speaker who fascinates audiences at many international events with his enthralling style of presentation.
www.trendone.com
Lisa Ottevanger
Lisa Ottevanger (1971) studied at the Fashion Academy Charles Montaigne. She refined her artistic talent in various disciplines, such as fashion, graphic design, art and creative education, and developed expertise in visual communication and identity. She collaborates with change makers globally on her co-creative (inter)national projects, to which she applies design and art to provide attention to those subjects that really matter.
www.lisaottevanger.com
Irene Ras
After her Dutch language studies, Irene Ras (1975) started her career as a news journalist in Hilversum. For almost ten years she worked as editor for the RTL News. She produced background stories about social developments and cultural trends. At Trendslator, she gained experience as trend researcher. Since 2009, she has been a freelance writer for newspapers and magazines. Together with Hilde Roothart she worked on ‘Goed Boek - Tien kansen voor de toekomst’ (Kluwer 2010).
www.ireneras.nl
Maurice van Rooijen
Maurice van Rooijen (1969) is an innovation strategist and expert in generations and co-creation (theory U and Creation spiral). As the founder of Jonge Geesten he offers a label for co-creation that connects different generations and expertise in the form of Temporary Innovation Teams. In this way he helps organisations with issues and individuals with personal leadership and mastery. Maurice is also a speaker and chairman.
www.jongegeesten.nl, www.tijdelijkinnovatieteam.nl
Nanon Soeters
Nanon Soeters (1966) studied Arts & Management, Arts History, Interior Design and Prognosis & Strategy. She is a partner at Rozenbrood. Rozenbrood researches trends and translates them into different markets and industries. Customised presentations and workshops offer the client pure inspiration to order, processing of the trends and scenarios for the future. Soeters also lectures in Prognosis & Strategy and visual communication.
www.rozenbrood.nl
Jacomine van Veen
Jacomine van Veen (1970) implements trends for innovation and strategy. Through her company ‘Likely’ she helps companies find direction in the trend landscape, not only by translating relevant trends in tangible ways, but also by engaging clients in this process. Jacomine previously worked as strategic futures consultant at Philips Design, brand strategist at FHV/BBDO and Principal Editor of trend magazine Trend Alert, and is occasional guest lecturer (NY School of Visual Arts, AMFI).
Helene Vogelaar
Helene Vogelaar (1975) is the founder of Urban Fair. She studied concept and brand management at the AMFI and earlier undertook range and concept development for V&D and WAAR. Urban Fair filters and translates sustainable trends that contribute to another trend rhythm and a creative urban lifestyle. She developed the ‘Design the Change’ method through which Urban Fair helps entrepreneurs to make their product range and brand more sustainable.
www.urbanfair.net
Leontine Wagenaar
Leontine Wagenaar (1963) completed her studies at the AMFI (Amsterdam Fashion Institute) in 1984. After years of experience as a concept designer for large retail organisations she founded her own bureau Spizes in 2007. Spizes is a trend Office for concept and product development and delivers collection strategy and customised design. Since 2010 she has been exporting her knowledge to Asia, a continent with many opportunities and needs at the cutting edge of fashion, brands and retail.
www.spizes.nl
Lonne Wennekendonk
Lonne Wennekendonk (1974) is the founder and creative director of Studio Lonne Wennekendonk visual communication & design. The studio consists of a team of five talented designers, each with their own special expertise. They work as (visual) investigative journalists, in which people are their greatest source of inspiration. Every one of their projects has the aim of achieving a design that is convincing, aesthetic and intelligent.
www.lonnewennekendonk.nl