Trendslator

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Practice

Publicaties

• self controlled publications
• commissioned productions
• publications for internal or external use

Trendslator is a small publisher in the area of online and offline publications. Firstly, because we create our own publications. We do this for MOOD, continuous research into the mood of the market, consumers and society. In addition, since 1997 we have produced publications for and with clients about trends and the future. Topics include trends and developments but also the future for a company or organisation, a particular sector, brand, product or service. We ensure that we seamlessly link together format and content.

We have regularly worked for clients in the real estate sector on concept and project development. Scenarios, strategies and concepts have been visualised and described for clients such as ERA Contour, Bemog Project development and Dura Vermeer. For manufacturers such as Sigma Coatings (Histor) we have created manuals on the subject of trends and brands and for ABN Amro we worked on a brochure about social trends. Commissioned by Technische Unie and Unipro, we produced visual presentations for the introduction and presentation of new products and services.

Presentaties

• presentations for meetings
• presentations for companies and organisations
• workshops and workshop programs

Trend researcher Hilde Roothart of Trendslator is a sought after speaker on the topic of trends and the future. She delivers presentations for a variety of target groups on short term and long term trends and developments and about opportunities and possibilities for businesses and organisations. Roothart also gives presentations to publically share her knowledge and experience in the field of investigating and translating trends. Together with Trendslator Trendnetwork experts she develops and organises workshops and workshop programs about trends and innovations.

Hilde Roothart has been an active speaker since 1997 and has presented at dozens of small and large companies and organisations in retail (Claudia Sträter, IKEA), tourism (Landal Greenparks, VVV tourist information Netherlands), nutrition (Leerdammer, Procter & Gamble), housing (Bedding House, Luxaflex), energy (Eneco, Nuon), health (Dr. Hauschka), nature (Nivon, Staatsbosbeheer), transport (ANWB, Gazelle, KLM), media (Koninklijke Bibliotheek, Sanoma) and financial services (ABN Amro, Rabobank). She has developed workshops and workshop programs for companies such as De Bijenkorf, Etos, DSM, Hema, Interpolis, Robeco and TNO.

Advies-3

• advice and direction
• research of trends and developments
• translation of trends into a vision for the future

Trend research done by Trendslator is not the final outcome but the start of a process for change, improvement and renewal. We undertake commissioned research into short and long term trends and developments and advise companies and organisations on how they can translate these into scenarios, strategies and concepts. We do this actively, interactively and iteratively. As one of our clients, you will be intensively involved in the project or process on the basis of shared ownership. The aim will be to create social value and benefits and to build a better future for your company or organisation.

For companies and organisations such as Friesland Campina, Nissan and ING, we have undertaken research into the future of health and money, living and shopping, nutrition and transport. Questions we have been asked include: How can we use our brands and products to respond to changing consumer behaviour (Heineken, Kruitbosch), how can we prepare for the future in a changing retail and media landscape (Consumentenbond, RTL Netherlands, RTV Utrecht, Wehkamp) or what are our organisation’s opportunities and possibilities in the short and long term (Corio, KPN, Rabobank)?

Want to know more? Please feel free to contact us.

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