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• inspiration, insights and foresights
• media research, street research, expert research
• possibilities and opportunities for the future

Who wants to move into the direction of the future, starts looking for inspiration, insights and foresights. Trendslator researches and translates trends and developments together with you, based on media, street and expert research. We use our knowledge and experience to discover and utilize opportunities and possibilities for your company or organisation. We visualise and describe this future in various online and offline publications and productions.

We have regularly worked for clients in the real estate sector such as ERA Contour, Bemog Project development and Dura Vermeer. For manufacturers such as Sigma Coatings (Histor) we have created manuals on the subject of trends and brands and for ABN Amro we worked on a brochure about social trends. Commissioned by Technische Unie and Unipro, we produced visual presentations for the introduction and presentation of new products and services.


• future vision, strategies and actions
• Futuring, roadmapping, concepting
• a better future for your company or organisation

In an uncertain and changing world, it is a task for organisations to remain relevant in the future. For you and with you, we research on short and long term trends and developments and advise on how to translate them into a future vision, strategy and actions. We do this actively, interactively and iteratively in the form of Futuring, roadmapping and concepting. The goal is to create societal value and profit and build a better future for your company or organisation.

Trendslator and future maker Hilde Roothart have been working since 1997 for dozens of small and large organisations in retail (Claudia Sträter, IKEA), tourism (Landal Greenparks, VVV tourist information Netherlands), nutrition (Leerdammer, Procter & Gamble), housing (Bedding House, Luxaflex), energy (Eneco, Nuon), health (Dr. Hauschka), nature (Nivon, Staatsbosbeheer), transport (ANWB, Gazelle, KLM), media (Koninklijke Bibliotheek, Sanoma) and financial services (ABN Amro, Rabobank). They advised and guided companies such as De Bijenkorf, Etos, DSM, Hema, Interpolis, Robeco and TNO.


• researching and translating trends and developments
• process for change, improvement and innovation
• tailor-made advice and guidance

Trend research is not an end in itself but the beginning of a process of change, improvement and innovation. Future maker Hilde Roothart of Trendslator shares her knowledge and experience in theory and practice and she advises and guides companies and organisations in that process. Based on empathetic viewing and listening, concrete and abstract short and long term trends for your company or organisation are mapped. Together with professionals active in the Trendnetwork of Trendslator, market, consumer and societal insights are linked to foresights for your business or organisation.

For organisations such as Friesland Campina, Nissan and ING, we have undertaken research into the future of health and money, living and shopping, nutrition and transport. Questions we have been asked include: How can we use our brands and products to respond to changing consumer behaviour (Heineken, Kruitbosch), how can we prepare for the future in a changing retail and media landscape (Consumentenbond, RTL Netherlands, RTV Utrecht, Wehkamp) or what are our organisation’s possibilities and opportunities and in the short and long term (Corio, KPN, Rabobank)?

Want to know more? Please feel free to contact us.