A trend is fleeting, elusive and variable; some trends occur rapidly, yet others are slow. Those who want to survive will find themselves in a continuous process of change. This demands insight into current moods and the ability to look ahead towards opportunities and possibilities.
A trend is similar to a Zeitgeist. It is volatile, elusive and changeable. Especially these days, when we are being haunted by sensory overload and when moods are constantly reversed. Some trends are rapid, but others are very slow instead. We study short as well as long-term timelines. We use a retrospective as well as prospective approach to find out what developments are occurring in the market, among consumers and in society.
We are trend researchers rather than trend watchers. Trend research is designed to organise information and inspiration, but also to compare changes and developments in the short and long term. Research into the current mood requires knowledge of a wide range of disciplines, psychology and sociology, economics and technology. We continuously undertake research into micro, macro and mega trends based on media, street and expert research.
Our society and economy are characterised by constant change. The result of this is that your company or organisation is always in transition. In this continuous transformation from old to new, research into trends and insight into developments is a prerequisite for the survival of businesses and organisations. We can be of service by providing research based insight into moods and prospects to enable the translation of trends into applications for your company or organisation.
Do you want to know about current trends and developments in the market, among consumers and in society?
Continuous research into the current mood >
We use the term ‘Futuring’; the research process and translation of trends into a vision for the future. Others call this strategic foresight, future thinking or trend driven innovation. In short, it is about preparation for the future of your business or organisation.
The future starts anew every day. This is why we have an opportunity to invent the future every day. There are numerous methods and ways to examine processes and practices, to identify trends and to translate them. Looking forward into the future is perhaps an ancient occupation. But Futuring, as we call our method, is a new discipline that demands curiosity and an open mind. Our approach is structured and integrated, project or process-driven, creative and iterative.
We regard Futuring, researching trends and translating them into a future vision, as a matter for both the head and the heart. Both analysis as well as intuition are essential for a balanced approach to research into changes and to the translation of developments into insights and perspectives. We focus on the immediate and long-term future of commercial and social organisations. This can be done abstractively, in the form of scenarios and strategic perspectives, but also in concrete terms in the form of useful concepts for your company or organisation.
The future cannot be invented in one day. There is not just one possible future and there is not just one way to create the future, but there are many. We think that we are what we create. It all starts with people who have a plan or an idea plus have the readiness, the courage, the strength and the will to pursue this. We are happy to work with you and to research and explore possibilities, to combine our thinking and actions together and to reshape or create your future.
Would you like to know how to research trends and to translate them into a future vision?
Methods for trend and future research >
Trendslog, our weblog about trends and the future in terms of innovation and creation will allow you to stay with the times.
Go to Trendslog.
Trend researchers at Trendslator continuously study moods in the market, among consumers and in society, based on the media as well as on expert and general research. Since 2007, we have been posting publications about trends and the future, trend studies and their translation on our weblog: Trendslog.
Now on Trendslog
Now on Trendslog
Do you want to keep abreast of trends and developments in relation to innovation and creation?
Our blog about trends and the future >
The only certainty we have is that nothing is certain. Everything changes constantly. But we can research related trends and developments. We can prepare ourselves for what is to come and create our own future.
The only certainty we have is that certainties do not exist in our world. What is true and real today, is obsolete or nonsensical tomorrow. Our ideas and insights about the times we live in are constantly changing. Dealing with those changes can create fear and uncertainty because what or who is successful today, can be outdated and obsolete tomorrow. Sometimes changes happen faster than we would like, sometimes they do not happen fast enough.
For companies and organisations that want to be future-proof, it means being in a continuous process of change, but fear is said to be a bad counsellor. We believe that companies and organisations that are confident about a better future have an opportunity to be meaningful and valuable to people, the environment and society. We are committed to contribute to a future that offers value to people, citizens and consumers, businesses and organisations.
The only way to influence the future is by creating one yourself, because we are what we create and we can start by creating an image of the future today. Of course you may be taken by surprise by unwanted realities. But we can also start creating our own future now by preparing ourselves and by thinking about what future we want. This allows us to head for a better world together based on social growth and benefit.
Do you want to prepare for the future of your business or organisation?
Examples from our practice >
It is an established fact: creation and innovation are enhanced by collaboration. We believe that people are able to achieve best by exploring developments and translating trends together for the future of companies and organisations.
The future is created by all of us. At times, manufacturers and consumers, citizens and businesses, enterprises and public authorities, are completely opposed to one another. However, creation and innovation are enhanced by collaboration. In fact, collaboration is a prerequisite for successful creation and innovation. We are committed to help manufacturers view the world through the eyes of consumers, to make companies and organisations think in the context of people’s needs and to act in the interest of people, the environment and society.
When investigating and translating trends, any differences between analysis and intuition, research and design can be bridged by working with experts in various fields. By bringing these experts together at an early stage barriers in the process of creation or innovation can be avoided. We believe that the best way for people to learn from each other is to research developments together and that they can achieve optimally by translating trends for a better future together.
In short, we have already been taking an agile approach to our work even before this word was part of our common language. This is all due to pioneering work conducted by Hilde Roothart, trend researcher and founder of Trendslator since 1997. Under her enthusiastic leadership, our Trendslator Trendnetwork of professionals will work with you on projects. These can take the form of presentations or workshops, publications for special events or advice and guidance on preparing for the future of your business or organisation.
How can you and Trendslator work together on the future of your company or organisation?
Working with experts >